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Simisha was established in 2008 by Aditya Vikram to contextualize his love for art. 

The artists are given a studio space and are expected to produce one buyer-specific work within six months or a year. Apart from this, the studio does not take commissions for other work being sold by the artists although they are responsible for funding their own work. Simisha hosts annual travelling exhibitions and a flea market to facilitate engagement with the community. 

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